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I was having a meeting over coffee last week, and during the conversation a friend of mine said 3 words that I have not been able to get out of my mind. These words are not hard to understand or do, however; it was these three words that captured my heart leading me to really examine my life and the way I want to live and lead day after day:


To put this in context, there were three of us there at the time. We were strategizing, creating, and brain-storming a way to powerfully impact the lives of some young athletes. We discussed the goals and objectives of our program, along with how we envisioned the plan playing out. There certainly wasn't anything abnormal about this type of conversation. It was an important topic, but probably very similar to anyone else's conversation regarding starting something new.

The reason these words were so powerful for me is because I know that at the core of any successful plan, team, family, relationship, mission or program, there are people who are ALL IN! At the center of being "ALL IN," you'll find:

  • Commitment
  • Integrity
  • Energy
  • Character
  • Talent
  • Network, Skills
  • Engaged Hearts

This led me to ask myself a question: What has happened to people who whole-heartedly invest themselves into their dreams? Why is "ALL IN" so rare these days?

I can imagine many things can contribute to playing it safe, or not giving oneself to something or someone. Distractions, responsibilities, and fear would top my list. These aspects are certainly disrupting the "ALL IN" dynamic and are huge forces in todays society. But, I think there is more to it.

I believe we have stopped calling forth and expecting excellence from people. We appear to have fallen asleep! Asking someone to give their "all" is often interpreted as a burden rather then a pathway to lifetime fulfillment and true self-respect. Let's ignite the pathways of fulfillment and self-respect by calling others to be ALL IN!

Are you ready to be ALL IN?

1. Make a commitment to REACH for an ambitious goal.

2. Tell someone else about your goal and ask them to PARTNER with you.

3. Schedule your blocked time to work towards your goal.

4. Evaluate your results regularly to make adjustments.




Shaun Goodsell


EXPERTS AGREE one’s mental approach can separate the ordinary achiever from the exceptional one. A positive mental approach is also strongly correlated with those individuals who derive a positive experience from their participation in athletic competition. However, the skills required to achieve individual goals are often overlooked because the primary focus for development is concentrated more on physical attributes than mental approach. At Mental Edge, our mission is to increase personal achievement and elevate the experience of individuals through mentoring and the teaching of competencies necessary to achieve a positive experience, on and off the field of play. We believe personal satisfaction is fundamental to participation in sports ... and in life.

Location:  Mooresville, North Carolina

Last Active:  October 06, 2017 12:37 PM (EDT)

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