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Culture and Cognitive Dissonance

There is nothing more important to the success of companies and even countries then the creation of culture.  A culture is a system of values, beliefs and customs within an organization and within a community.  The "culture" of an organization is not in itself visual, but it largely impacts the behavior of everyone in the community and organization.

Many leaders throughout history know that a good culture is required and necessary, but very few will build a culture with specific intent.  Three methods can be implemented to ensure the right culture is being created.

  1. Requiring it.
  2. Recognizing it.
  3. Rewarding it.

Unfortunately, most companies and communities suffer from cognitive dissonance.  Companies and communities promote one thing but reward another. As a result, the long term vision of a community or company is blurred; unity is broken and mental turmoil results.  We become stressed when our mind tries to hold two incompatible values.

As a leader, staying on track and building the culture with intention is key.  Stepping up is usually not easy, convenient and most times not popular.  Accepting a culture going in the wrong direction is doing a disservice to your company and community.   When members of a company or community are aligned everyone grows professionally and personally.

The presence of cognitive dissonance can be seen as a fork in the road and can be a catalyst for change.


Danielle Logano


Born in Middletown, CT where I began the sport of figure skating at the age of 5. Current residence is Charlotte, NC where I run my hockey business, Logano Power Skating out of the Extreme Ice Center in Indian Trail, NC. I have Been skating now for over 20 years, turning Professional at age 18 traveling all of over the country performing in multiple ice shows. Growing up and training in Simsbury, Connecticut, I have learned the quality fundamentals of power skating & edge development from elite coaches. I now translate my figure skating knowledge to hockey players from beginner to Professional level. I currently train players in the NHL-Eric Nystrom, Kevan Miller, Shane Harper and AHL Bryan Moore, ECHL,OHL, USHL, NAHL, USPHL. The goal is to improve a hockey player’s biomechanics, edge quality, power, transitions, starts, strength on the puck and overall performance in the game.

Location:  , Alabama

Last Active:  October 06, 2017 12:37 PM (EDT)

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